I worked with my good friends Steve and Sarah to bring their new ice cream shop, Wildflower Ice Cream, to life in St. Petersburg, FL. I developed the logo and overall brand identity, which carried through to their shop signage, packaging, and social media graphics. Working closely with them, we brought their vision for the shop to life through color, typography, and custom illustrations for merchandise. It was especially fun getting to create a visual identity that felt as playful and full of personality as the shop itself.