For this project I worked with my dear friend (and former nanny to my kids) Lauren as she launched a new nature-based program for young children in St. Petersburg, FL. Our Wild Learning is geared toward preschoolers, and I helped bring her vision to life through branding, logo design, and custom illustrations.

We worked together to narrow down the look and feel of the brand, exploring her favorite colors, typography, and the elements that felt most important to the program. The final identity included logo variations, a color palette, and a collection of illustrations to use across future marketing, merchandise, and more. Later I made Lauren a hand-painted prop that was used at her first launch event.